Role Overview:

The Digital Marketing Executive will be responsible for developing, implementing, and managing marketing campaigns that promote Madhda Business Solutions and its products/services. This role requires a combination of creativity, strategic thinking, and analytical skills to drive traffic, engagement, and leads that deliver sales and customer retention.

Key Responsibilities:

Strategy and Planning:

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive inbound traffic and leads.
• Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.

Content Creation:

• Create, curate, and manage all published content (images, video, written, and audio) across various digital platforms.
• Collaborate with internal teams to produce high quality content that aligns with our brand and marketing goals.

Social Media Management:

• Manage and grow our social media presence across all major platforms.
• Develop and execute a social media strategy that enhances audience engagement and expands our reach.

SEO and SEM:

• Perform ongoing keyword research and discovery, expansion, and optimization.
• Manage SEO and SEM campaigns to improve search engine rankings and drive traffic.

Analytics and Reporting:

• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, HubSpot, etc.
• Provide actionable insights and recommendations to improve campaign performance and achieve marketing goals.

Email Marketing:

• Design and execute email marketing campaigns to nurture leads and engage existing customers.
• Optimize email marketing workflows and automation to increase efficiency and effectiveness.

Paid Advertising:

• Plan, execute, and optimize paid advertising campaigns on platforms like Google Ads, LinkedIn, Facebook, and others.
• Manage budgets and ensure campaigns deliver a strong ROI.

Qualifications:

1. Bachelor’s degree in Marketing, Communications, or a related field.
2. 2+ years of experience in digital marketing or a similar role.
3. Proven experience with SEO, SEM, Google Analytics, and other digital marketing tools.
4. Strong understanding of current online marketing concepts, strategy, and best practices.
5. Excellent written and verbal communication skills.
6. Creative thinking and problemsolving abilities.
7. Ability to work independently and as part of a team.
8. Strong project management skills with attention to detail.
9. Proficiency in marketing automation tools (e.g., HubSpot, MailChimp) and CMS (e.g., WordPress).

Benefits:

• 5-day work week
• Competitive salary and performance-based incentives.
• Opportunities for professional growth and development.
• A collaborative and supportive work environment.
• The chance to work with a passionate team dedicated to delivering top-notch ERP solutions.